🚀What 675K Followers Taught Me About LinkedIn Profile Optimization

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Kris From ChatGPT Central
January 20, 2025

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🚀What 675K Followers Taught Me About LinkedIn Profile Optimization

TL;DR:

This guide from Justin Welsh transforms your LinkedIn profile into a high-converting "sales page." By applying these actionable tips, you’ll attract followers, boost engagement, and convert visitors into customers.

Why You Need This Guide:

By following this tutorial, you can:

  • Make a strong first impression with your profile.

  • Communicate your value clearly to potential clients and collaborators.

  • Leverage LinkedIn to grow your business, followers, and engagement

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Step-by-Step Optimization Guide:

1.  Use Your Banner as Prime Real Estate

  • Your banner is the first thing visitors notice.

  • Showcase key details about your business, like a newsletter name, subscriber count, and topic.

  • Example: Chris Donnelly’s banner includes all these elements in a clean, easy-to-read design.

2. Invest in a Professional Profile Photo

  • A high-quality image sets the tone for your brand.

  • Decide how you want to appear: trustworthy, kind, or serious.

  • Example: Jay Clouse’s warm, inviting photo communicates his creator-first attitude.


3. Write a Clear, Compelling Tagline

  • Don’t leave people guessing about what you do.

  • Try this framework:

    • Who do you help?

    • What do you help them achieve?

    • What unique project are you working on?

  • Example: “Helping creators grow their audience and monetize their passion.”

4. Optimize Your Featured Section

  • Direct visitors to a space where you control the narrative, like your website or newsletter.

  • Avoid highlighting old posts—focus on links that convert.

5. Tell Your Story in the About Section

  • Share your journey to your current position.

  • Highlight your results and accomplishments to establish credibility.

  • Example: “Having 675,000 followers on LinkedIn has helped me 10x my business, more than my 500,000 followers on X/Twitter.”

Conclusion

By revamping your LinkedIn profile with these steps, you’ll attract the right audience, increase impressions, and build authority in your niche. Make your profile a tool that inspires action and supports your business goals.

About the Authors

Justin Welsh is a LinkedIn expert and creator of “The LinkedIn Operating System,” a course with 30,000+ students. He’s grown his profile to 675,000 followers, generating $9.1M+ in income. Learn his proven strategies to optimize your LinkedIn profile for success.