How to Write Viral LinkedIn Copy That Get Thousands of Views

TL;DR:

This tutorial, based on "How to Write Viral LinkedIn Copy" by MJ Jaindl, breaks down 10 key tactics for crafting LinkedIn posts that go viral. It explains how to write compelling hooks, structure posts for readability, and optimize engagement to maximize reach and visibility.

What You Can Do with This Tutorial?

By following these tactics, you will:

• Write LinkedIn posts that increase engagement and reach

• Structure posts for higher readability and retention

• Use hooks and CTAs to keep readers engaged

• Leverage formatting tricks that boost visibility

• Avoid common mistakes that hurt LinkedIn post performance

Summary of the Tutorial

1. Post Length Matters

• Optimal character count for high-performing posts:

  • Text posts: 700-1,500 characters

  • Carousels: 1,200-1,500 characters

  • Video captions: 500-800 characters

Longer posts (1,000-1,500 characters) tend to perform best.

2. A Strong Hook Increases Retention by 30%

• Keep your hook short and bold (6-8 words).

• Use numbers if possible (e.g., "5 Mistakes You Must Avoid on LinkedIn").

• "How I" posts perform better than "How to" posts—people prefer personal stories over generic advice.

3. Use a Rehook to Maintain Interest

• A "rehook" is the second sentence of your post.

• It should challenge the hook, explain the rehook, and outline action steps.

• Example: If your hook is "Most people fail at LinkedIn marketing," your rehook could be "Here’s why—and how to fix it."

4. Whitespace Boosts Readability

• Break up text into short paragraphs to make it easy to skim.

• Posts with good spacing hold attention longer.

5. Good Formatting Makes a Post Easier to Digest

• Structure text in groups of three for better readability.

• Example: Instead of writing a long paragraph, format like this:

  • Point 1

  • Point 2

  • Point 3

6. Short Sentences Work Best

• Posts with sentences under 12 words perform 20% better.

• Keep your sentences short, clear, and packed with value.

7. Avoid Orphan Words

• "Orphan words" are single words left alone on a new line—this hurts readability.

• Adjust sentence structure to remove orphan words.

8. Chunk Topics Together for Readability

• Use connectors between ideas to make posts flow naturally.

• Example: "Here’s what happened → Here’s what I learned → Here’s how you can apply it."

9. Use a Power Ending

• A strong closing statement reinforces your message and makes it memorable.

• Example: Instead of ending with "That’s it for today," try "Your LinkedIn strategy is only as strong as your last post. Make it count."

10. CTAs (Calls to Action) Increase Engagement by 20-40%

• Ending your post with a question encourages interaction.

• Examples of high-performing CTAs:

  • "What’s your experience with this?"

  • "Do you agree or disagree?"

  • "Drop your thoughts in the comments!"

Conclusion

Writing viral LinkedIn posts isn’t about luck—it’s about structure, clarity, and engagement. MJ Jaindl’s insights provide a proven formula for crafting high-performing content on LinkedIn. Apply these techniques, and your posts will gain more visibility, engagement, and impact.

About the Author

MJ Jaindl is an expert in LinkedIn content strategy and digital marketing. His insights focus on how to write viral, high-engagement posts that work with LinkedIn’s algorithm.