🚀 How to Write LinkedIn Hooks Like a Pro Creator

TL;DR:

Your LinkedIn hook determines whether people read your post or scroll past it. This guide breaks down a simple 6-step framework to craft hooks that grab attention, boost engagement, and drive conversions.

What You Can Do with This Guide

By following this tutorial, you can:

✅ Capture attention instantly with scroll-stopping hooks
✅ Spark curiosity and make readers eager to read more
✅ Increase engagement and get more likes, comments, and shares

Step-by-Step Guide to Writing LinkedIn Hooks:

1.  Lead With Pain

• Call out a painful struggle your audience faces.

• Use their exact words for impact.

• Keep it short, clear, and punchy.

📝 Example: “You’re posting every day but getting zero engagement. Here’s why.”

2.  Agitate the Problem

• Highlight real consequences they feel.

• Use data or specifics to build urgency.

• Make the pain feel immediate.

📝 Example: “99% of LinkedIn posts fail. Want to be in the 1%?”

3.  Tease the Solution

• Spark curiosity without giving away the answer.

• Use "Here’s how" or "Discover why" to build intrigue.

• Keep the solution above the ‘See More’ line.

📝 Example: “The #1 mistake killing your engagement? You’re doing it right now.”

4.  Hook Non-Negotiables

• Lead with strong, relevant keywords.

• Use numbers to create instant credibility.

• Keep hooks under 10 words for maximum impact.

📝 Example: “The 3-step formula for viral LinkedIn posts”

5.  Proven Hook Types That Work

✔️ How-To: "How I achieved [X] fast"
✔️ Statement: "Hard truth: [Industry insight] matters."
✔️ Literal Pain: "You’re doing [X] completely wrong."
✔️ Storytelling: "That’s it. The best [X] ever."

6.  Avoid These Hook Mistakes

❌ Too vague—lacks a clear point
❌ Overloaded—includes too much info
❌ Weak question—reframe as a bold statement
❌ Overpromising—don’t mislead or exaggerate

Conclusion

By mastering LinkedIn hooks, you’ll stop the scroll, increase impressions, and grow your influence. A strong hook is the difference between a post that flops and one that goes viral.

About the Author

Jessie van Breugel is the Co-founder of Authority Figures and an expert in LinkedIn growth strategies. His frameworks help creators and entrepreneurs write high-performing LinkedIn content that drives results.