🎯 7 Unwritten Rules for Writing Killer LinkedIn Posts

TL;DR:

This guide reveals seven “unwritten” rules to make your LinkedIn posts stand out. These strategies focus on structure, readability, engagement, and creating memorable content that grabs attention and delivers results.

Why You Need These Rules:

By applying these rules, you can:

• Increase your engagement and audience interaction.

• Craft posts that are easy to read and highly shareable.

• Build a reputation as a LinkedIn content pro.

The 7 Rules to Master LinkedIn Posts

1. Keep It Short:

• Posts should “fit the screen” without much scrolling.

• Stay under 1,100 characters or 25 lines.

• Ideal length: 450–700 characters (spaces included).

2. Optimize Readability:

• Aim for a low readability score (1-2 performs best).

• Use short sentences (1 line max) and paragraphs (3 lines max).

• Space out text every 3 lines for better flow.

3. Use 1-Liner Hooks:

• Your first line is crucial—make it catchy and concise.

• Keep it under 45 characters for LinkedIn previews.

4. Add Self-Comments:

• Engage your audience by commenting on your post.

• Share extra advice, links, or infographics in these comments.

5. Always Include a P.S.:

• End posts with a question or invite for engagement.

• Example: “What’s your favorite tip? Comment below!”

6. Create a Rhythm:

• Alternate between short and long sections (3 lines, 1 line, repeat).

• Structure posts like “mini chapters” for easy reading.

7. End with Power:

• Your closing line should be memorable and authoritative.

• Example: “This tip changed how I write—try it out!”

Conclusion

By following these 7 rules, you’ll master the art of writing LinkedIn posts that captivate readers, inspire engagement, and build your professional brand. Start applying them today to stand out in the LinkedIn crowd!

About the Author

This guide was crafted by a LinkedIn writing expert Jasmin Alić who has gained over 22 million views with 300+ posts and is ranked as the #1 LinkedIn writer worldwide.