🎯 Old LinkedIn vs. New LinkedIn Strategy: What’s Changed?

Author

Kris From ChatGPT Central
January 19, 2025

Our Editor’s picks

Refind is brain food, delivered daily. Every day, their team analyzes thousands of articles and sends you only the best, tailored to your interests. Subscribe for free and join over 522,246 curious minds.

🎯 Old LinkedIn vs. New LinkedIn Strategy: What’s Changed?

TL;DR:

This guide dives into the evolution of LinkedIn strategies from 2024 to 2025. It explains the shift from focusing on likes to dwell time, emphasizes LinkedIn’s role in influencing conversions, and highlights how to create value-driven content that builds meaningful engagement.

What You Can Do with This Guide:

By using these updated strategies, you can:

  • Adapt to the new LinkedIn algorithm that prioritizes dwell time over likes.

  • Turn your LinkedIn activity into a pipeline driver for leads and conversions.

  • Frame your content to deliver value and leave your audience with actionable insights.

  • Build a LinkedIn presence that supports both sales and marketing efforts.

Sponsored content

Summary of the Tutorial:

Key shifts in LinkedIn strategy between 2024 and 2025:

1.  From Likes to Dwell Time

  • In 2024: The algorithm rewarded posts with lots of likes.

  • In 2025: Posts that capture and hold attention (dwell time) are prioritized.

  • Pro Tip: Create content that encourages readers to spend more time engaging with your posts, like stories, guides, and detailed carousels.

2. From "Just Posting" to "Building Assets"

  • In 2024: Posting content was the goal.

  • In 2025: Every post is treated as a strategic asset that supports sales and marketing.

  • Pro Tip: Focus on storytelling and showcasing takeaways to drive value for your audience.


3. Reposition LinkedIn in Your Workflow

  • In 2024: LinkedIn was seen as a time-consuming task.

  • In 2025: It’s recognized as essential for founders, CEOs, and leaders to influence pipelines and drive conversions.

  • Pro Tip: Use LinkedIn to actively engage your audience and build authority in your industry.

4. Frame Milestones with Value

  • How to Apply:

    • Don’t just celebrate achievements—frame them to inspire and educate others.

    • Highlight takeaways your audience can act upon.

    • Use examples to “show, not tell” your experience.

5. From Social Media to Conversion Channel

  • In 2024: LinkedIn was just another social media platform.

  • In 2025: It’s a direct channel for influencing sales pipelines and driving measurable results

Conclusion

LinkedIn in 2025 is more than a social platform—it’s a tool for growth. By focusing on dwell time, turning posts into assets, and engaging with your audience authentically, you can transform LinkedIn into a channel that builds your authority and drives conversions.

About the Authors

This guide was developed by Filipa Canelas, a LinkedIn strategist committed to helping professionals navigate the evolving landscape of LinkedIn for better results. Her expertise lies in creating actionable frameworks that align with the latest platform changes.