3 Steps to Writing LinkedIn Posts That Actually Convert

TL;DR:

Most LinkedIn posts fail because they don’t solve a real problem. This guide introduces the PAS Formula, a simple 3-step framework to write posts that attract engagement and drive action.

Why You Need This Guide:

By following this framework, you will:
✅ Capture attention and keep readers hooked
✅ Create posts that feel personal and relatable
✅ Drive real engagement and conversions

The 3-Step PAS Formula for High-Impact LinkedIn Posts

1.  Start With the Problem

• What is your audience struggling with?

• Address their pain points, fears, and frustrations.

• Speak directly to them so they feel understood.

Example:
"You're posting every day but getting zero engagement. Here's why."

2.  Make the Problem Feel Real

• Amplify the pain—why does this issue matter?

• Use emotions, stories, or examples to make it relatable.

• Make your reader feel urgency to solve it.

Example:
"Every post you write disappears into the void. No likes. No comments. No visibility. Sound familiar?"

3.  Offer the Solution

• Give them a clear, simple solution they can act on.

• Keep it concise—if it feels overwhelming, they’ll scroll away.

• A step-by-step guide works best.

Example:
"Use this 3-step formula: Start with the problem, amplify it, then provide an easy-to-apply solution."

Bonus Tip: Make Your Posts Visual

• Use short sentences and bullet points for easy reading.

• Bold key takeaways to highlight important points.

• Remember: People skim on LinkedIn, so keep it simple​.

Conclusion

The best LinkedIn posts solve real problems. They make people feel seen, care about the issue, and take action. Apply the PAS Formula to your next post and see the difference.

About the Author

This framework comes from Audrey Chia, founder of Close With Copy, a consultancy focused on human-first, AI-powered copywriting​.